Performance marketing can be a fast moving, convoluted yet highly beneficial industry to navigate. Our goal is to bring to some clarity to the process.
That's why, with an emphasis on best practice, regulation and fair play, Performance Marketing Insights is the focal point of open debate and learning around what we deem to be the industry's two key groupings; affiliate marketing & lead generation, and biddable media.
The agenda is designed to provide actionable advice for those working within performance marketing, wherever they sit in the supply chain. There's also plenty of opportunities for making vital connections with future business partners, such is the draw of our event.
Performance Marketing Insights can be a real eye-opener for brands taking a first step into the world of cost-effective advertising or thinking about advancing their existing performance strategy.
Education and awareness around the latest approaches sits at the heart of our carefully-crafted agenda, while the exhibition floor provides a physical marketplace for the wares discussed on stage.
This demographic is the bedrock of the affiliate marketing model, so it's no surprise that Performance Marketing Insights represents a crucial meeting point for owners of a range of web properties.
Our agenda creates room for publisher-specific sessions, while there's no shortage of business opportunities at PMI. Publisher attendees are also assured that the range of companies in attendance – networks, advertisers, agencies and tech providers – will supply a surplus of best-in-breed partner options to consider.
For networks and agencies, PMI is a chance to meet with clients on fertile ground, within an atmosphere facilitating open discussion around trends and concerns that will have real impact on how campaigns are both planned and executed.
Needless to say, it's not just existing clients they'll meet here; there are masses of networking options to aid in the goal of driving new business.