Amir Malik began his career working for Google in Brand Safety and Real Time Advertising where he learnt about Search Engine Optimisation.
Malik then worked for Microsoft's Bing looking at Search Response optimisation. After working for these two technologies, he joined the Daily Mail and worked on their aggressive programmatic strategy focusing on Data Acquisition and RTB yield optimisation.
Malik moved into Local World in the Daily Mail Group to develop their programmatic strategy from scratch and has since grown their revenue and built a self-contained programmatic team within the business.
Trinity Mirror plc acquired Local World, and Amir is now an executive in the business, under the title of Director of Programmatic and Digital, leading the strategy for the Mirror and Regional businesses in data and monetisation