Agenda

Tracks One and Two

Tracks one and two are where you'll find our keynotes and thought leadership content. We have three headliners this year, complemented by sessions offering strategic advice on a range of subjects, and panels covering some of the industry's biggest talking points.

Optimise Dome Stage

In a first for PMI, attendees can take to our new Optimise Dome Stage for 30-minute case studies, tech demos, fireside chats with key industry figures and masterclasses from our performance experts. It will also be the central hub for fun team games, competitions and lively interactive activities.

Debate & Discuss

Our expert moderators will be offering an introduction to a series of industry talking points before allowing the audience (capped at 50) to have their say. The room will be set up to facilitate conversation & discussion, so make sure you arrive with plenty of thoughts and questions to ask.


« Day One Day Two »

Exhibition Hall

Registration

Please bring along valid personal and business identification in order to pick up your registration badge.

Plaza Suites 10-13

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

KEYNOTE: The Route to Constructing a Billion-Pound Tech Business

When it comes to building a business and aiming high, calling on advice from people who have done it before has to be a good place to start. Technology has plenty of success stories and PMI will play host to one of the UK scene’s very best: David J. Brown, CEO of leading technology firm Ve Interactive.

Under David’s stewardship and within just seven years, Ve has grown from a mere concept to boasting 36 offices worldwide under a £1.5 billion valuation. Its journey to the top has been rapid, but success did not come overnight. For the benefit of PMI’s budding entrepreneurs and leaders, David will be rewinding the tape to explain how Ve succeeded and the elements that played their fair part in making what stands today.

Gather for advice on approaching expansion, attracting talent,financing growth and the attitudes companies must have to rise above the competition, not to mention the mantras that informed David’s own pathway from musician to business leader.

Exhibition Hall

Networking Break | Morning Tea

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Those with a competitive side should get across to the Dome Stage, where our team sports and games will sort the winners from the losers.

Track One

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Track One

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Is Tay Buying Chocolate Bars? Eliminating Fraud from the Digital Advertising Ecosystem

It's been said that robots don't buy Kit-Kats, but in an era where a Twitter AI bot can become a racist within 24 hours and another can teach unsuspecting students for six months, ever-sophisticated technology is available to those who wish to cheat and defraud your business.

As performance marketers, we have an acute focus on success metrics, particularly those that demonstrate our target audience has performed the desired action. But what if that action was fraudulent? How would we know? What impact do bots have on performance? And what steps can we take to address this problem?

The Marketing Director of Voluum, Stephen Jenkins, will provide a case study for how the company proactively sought to eradicate fraudulent traffic from its ecosystem. Covering the sorts of advertising fraud that can occur, the impact on campaign metrics, and the business models available to address the issue, this session will give you the insight, confidence and understanding to build your own strategy to address this constantly evolving challenge.

Track Two

Consequences & Opportunities of the Affiliate Commercial Model

Affiliate marketing's ROI-friendly commercial model has won its fair share of plaudits over the years. Its influence cannot be understated, with whole businesses forming off the back of rewarding on a last click.

It's future, however, is subject to plenty of debate.

In a period of transformation for the channel, events like the onset of influencer marketing and paying on 'assists' have caused affiliate's key players to think more broadly about their own rewarding mechanisms. Plenty of confusion surrounds the best route to take, but opportunities await for those daring enough to get creative.

Moderated by Julia Stent, a panel comprising of leaders in affiliate marketing will discuss a way forward for the commercial model with the hope of providing takeaways that can be applied to a range of strategies. PMI is known for its thought-provoking affiliate panels and Julia's promises to follow this trend.

Dome Stage

Performance's Role in Content and Native's Growth

Content in its various forms has captured the imagination and budgets of advertisers. Seeing a chance to pounce, mainstream publishers are investing significantly in developing advertiser partnerships to deliver content that audiences genuinely relate to.

Of course, content as a lucrative revenue stream is far from news for those in and around the affiliate and lead gen space, who have been monetising it since the first affiliate links were published more than 20 years ago. These groups can carry a huge amount of influence on the movements around content and native advertising, but only if they want to.

During a time of fascinating development and experimentation, Clare O’Brien - head of the IAB’s Councils for Performance Marketing and Content & Native - will bring her knowledge of both disciplines together for a demonstration of how performance can chime in on a format currently taking 26% of display budgets in the UK.

Dome Stage

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Dome Stage

  • Publishers
  • Agencies
  • Advertisers
SUPPORTED BY

Unlocking the Power of Facebook to Build and Monetise Your Audience

Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive?

Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales.

Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today.

This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Track One

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Track One

  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Communication Breakdowns and the Route Towards a Publisher-First Approach

It's commonplace for advertisers to gain insights into their campaigns from networks. These conversations are made with the aim of driving better results, based on genuine logic, helping to unlock the true potential of the affiliate channel.

Publishers, however, are less privy to the information at hand; a situation which often leads to advertisers having ambitious goals that cannot be achieved.

In an honest interpretation of the data-sharing debate, Anouk de Lange from TradeTracker - a network in its own right - will explain why publishers are typically left out of the frame and how they can get back into it.

In an informative session based around insights, facts and case studies from the shopping and travel industries, de Lange will provide examples of the sorts of information that can help publishers tweak their offering based on their role, thus handing them a competitive advantage.

Track Two

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Track Two

  • Publishers
  • Agencies
  • Advertisers

Post-Install Performance – How to Get ROI from Mobile

App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree.

The key concerns lie with the actions taken post-install, as that's where the ROI is. Stephen Rumbelow's session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.

In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.

Debate & Discuss

Getting Your Blog Ticking

Debate and Discuss creates a great avenue for getting what you need out of people in the know. Blogging is the practice making millions from great content and characters, and the art of building and monetising a site will be under the spotlight on day two.

Gareth Cartman from Clever Little Design is joined by Robert Burgess (Head for Points) and digital marketing consultant Tim Flagg to discuss key challenges and opportunities around content building and blogging, whilst taking questions from the crowd.

We'll also be covering off some of the tips for brands as they look to become publishers in their own right.

Exhibition Hall

Lunch & Networking

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers whilst enjoying a delectable mix of hot and cold food over lunch.

Dome Stage

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Dome Stage

  • Publishers
  • Agencies
  • Advertisers
SUPPORTED BY

Want to Drive Millennial Engagement? Turn (Back) to Email

There is a rumour amongst marketers that millennials do not read email. StumbleUpon has proven this is not the case. When the content discovery platform saw a drop in visitors to its site, the company noticed there was still a lot of activity and clicks through its emails, particularly among millennials on mobile devices.

A greater focus on email and the delivery of personalised, curated content - tailored to this audience - led StumbleUpon to a 60% open rate and 10% click-through rate. Roughly 70% of that audience is made up of millennials, with 50% accessing via mobile.

Through the StumbleUpon story and the successes of others, Selligent's Nick Worth will prove that millennials are indeed not only reading, but engaging with mobile email. He'll discuss the implications for marketing strategies, providing advice on how to optimise mobile to engage with millennials and how to keep up with the more than 2,000 marketing automation technologies currently available to brands.

Dome Stage

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Dome Stage

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers
SUPPORTED BY

The Future of Partner and Affiliate Marketing

Since its beginnings in affiliate, the partner marketing channel has grown significantly both in terms of the type of activity running through it as well as in the types of partners involved. At the same time, pressures for partner marketers to justify their investment — including effectively measuring their activities and quantifying their business impact — have only intensified.

Erik Mikisch, VP, Marketing of Performance Horizon, will discuss how staying abreast of these industry trends informs technology development, including reporting enhancements in offline-to-online tracking, multiple conversion metric tracking, and cross-channel tracking. He will also discuss how technology providers are using data and industry expertise to develop new predictive capabilities that provide advertisers and partners with deeper insights to improve their optimisation efforts and drive revenues for all parties.

Track One

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Track One

  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Affiliate Marketing in a Post-CPA Era

While numerous marketing channels decide the best ways of conquering their challenges, affiliate marketing is looking to the future with optimism.

A wave of actionable metrics is oozing into the performance channel and opening affiliate marketing up to a new world of publishers and the reimagining of existing strategies.

This session will explore how affiliate - no longer just a sales mechanism - can tackle a new range of challenges for advertisers by leveraging influence, boosting brand awareness, supporting trading teams, and more. We'll also be looking into the ways affiliate can sidestep some of the threats on other sections of the digital ecosystem as it eyes up budget from areas with high spend.

Track Two

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Track Two

  • Publishers
  • Agencies
  • Advertisers

Flipping Facebook & Content Discovery Traffic to CPA

The tightly targeted nature of Facebook advertising and content discovery - present on sites like Instagram - has opened up a significant opportunity to use the platforms for converting traffic on a CPA or CPI.

Join Guillaume Rigal, CMO of Effinity, as he uncovers some of the strategies being employed by publishers and lays out ways that you can get in on the action.

Exhibition Hall

Networking Break | Afternoon Tea

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Those with a competitive side should get across to the Dome Stage, where our team sports and games will sort the winners from the losers.

KEYNOTE: Brand Leadership: Profiting from the Truth

Companies are like people. Each one of us is made up of three separate perspectives - how we perceive ourselves, how others perceive us and how we want to be perceived. The more integrated the three perspectives, the stronger we are. Companies are the same. If a company perceives itself in the same way as others perceive it, and as it wants to be perceived, then it is strong.

BJ Cunningham established the Enlightened Tobacco Company PLC, and then marketed a brand of cigarettes called ‘DEATH’ as ‘the honest smoke’. This act of heresy, though enormously successful with consumers, didn’t go down at all well with the tobacco industry. It eventually landed him in the European Court of Justice fighting against not only every Member State of Europe but also the might of the established tobacco industry.

BJ uses this experience to illustrate his straightforward brand thinking; be sure of who you are and what you mean before you try to say anything. This demands answering to two key questions: what’s your point, and why should I care?

This presentation uses BJ’s Death Cigarettes as a case study to illustrate how he communicated and achieved this in his own company, as well as the out-of-the-box thinking a strong concept can drive.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Dome Stage

Head to Head: Paid Social

Out of Twitter and Facebook, which social media behemoth is best for driving hard sales? Daniel Gilbert and Ellie Armstrong of Brainlabs will pitch their arguments for each channel - Daniel taking Twitter and Ellie taking Facebook - with the audience deciding their winner.

Track One

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Track One

  • Publishers
  • Agencies
  • Advertisers

Using Influencers to Supercharge Your Business

Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results.

Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media.

The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.

Track Two

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Track Two

  • Publishers
  • Agencies
  • Advertisers

Opening Your Data for the Next Generation of Searchers

A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.

Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.

Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.

Have a Question?

Email Sophie Corrigan, Event Manager or call +44 (0)117 203 3010

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