Agenda

Tracks One and Two

Tracks one and two are where you'll find our keynotes and thought leadership content. We have three headliners this year, complemented by sessions offering strategic advice on a range of subjects, and panels covering some of the industry's biggest talking points.

Optimise Dome Stage

In a first for PMI, attendees can take to our new Optimise Dome Stage for 30-minute case studies, tech demos, fireside chats with key industry figures and masterclasses from our performance experts. It will also be the central hub for fun team games, competitions and lively interactive activities.

Debate & Discuss

Our expert moderators will be offering an introduction to a series of industry talking points before allowing the audience (capped at 50) to have their say. The room will be set up to facilitate conversation & discussion, so make sure you arrive with plenty of thoughts and questions to ask.


« Day One Day Two »

Foyer

Registration

Please bring along valid personal and business identification in order to pick up your registration badge.

Track One

Programmatic - A Publisher's State of Play

Trinity Mirror is one of Britain's biggest media organisations, packing the likes of The Mirror, into a portfolio spanning over 260 titles. Digitally, the company has evolved its ad-selling proposition to incorporate a greater focus on efficiency, with programmatic the driving force.

PMI: London welcomes Amir Malik, the group's director of programmatic and digital, for an exploration into how big publishers are making the most of programmatic's moment in the spotlight. Malik will also be taking learnings from his tenure at Local World, now owned by Trinity Mirror, where he built the Daily Mail's programmatic strategy from scratch.

Track Two

Driving Results with Non-Traditional Partnerships

The best affiliate marketers are always looking for new ways to expand the reach of their programmes to new affiliates, especially beyond the larger players in the space. From managing mid-sized business development opportunities to consolidating referral and PR initiatives, affiliate programmes are an effective way to standardise and measure these types of relationships and grow your network of performance-based partnerships.

Robert Glazer, founder and managing director of Acceleration Partners, and Todd Crawford, co-founder and VP of strategic initiatives at Impact Radius, will discuss the changing industry and how the desire for measurement, new platforms and pricing models is driving the establishment of these new partnerships. With the help of Jelle Oskam from adidas, they will also discuss options available to brands on the lookout for partners in the guise of pro athletes and YouTube stars among others.

Dome Stage

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Dome Stage

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers
SUPPORTED BY

Head to Head: Affiliate Marketing

Can editorial content publishers thrive in the current affiliate marketing environment? Affiliate Window's Jessica Thomas (team leader) and Robert Davinson (vertical specialist) will pitch their views on the subject, with the audience deciding their winner.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Dome Stage

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Dome Stage

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers
SUPPORTED BY

Partner Marketing for the Travel Industry

Travel is avidly pushing the boundaries of partner marketing. With a focus on the fast-growing sector, this session will cover how Performance Horizon and Hotels.com are taking the affiliate model and expanding into non-traditional partnerships to increase their reach.

Track Two

Using Data to Power Your Media-Buying Strategy

Data presents opportunity galore for marketers wanting to better understand the people they connect with. Stacks of data are available to any CMOs pursuing the goal of a single customer view, but actually gaining insights from what's collected remains a sticking point for many.

Adapting measurement strategies for modern marketing is key to understanding the full context of the user journey, and on hand to explain a bit more about how that can be done is Stephanie Jarzemsky, Sales Lead for Google Analytics 360.

Join Stephanie as she goes into tips on organising data, the challenges for those with too much of it, and - for the benefit of PMI's biddable media experts - ways of using this information to better inform allocation of marketing spend. Also under the spotlight will be the online-to-offline gap, where pointers will be offered on overcoming this divide.

Debate & Discuss

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Debate & Discuss

  • Publishers
  • Agencies
  • Advertisers

Leveraging the Triple Threat of Content, Micro-Moments and Affiliate Marketing

The future of affiliate marketing is no longer limited to loyalty and coupons. Content marketing is rearing into the mix and will continue to shape many trends and activities within the channel going forward.

To take advantage, the affiliate industry must pay close attention to the evolution of content and the the micro-moments that influence every decision a buyer makes. Join US affiliate marketing authority and Pepperjam's chief strategy officer, Greg Shepard, for a debate on content and its influence on affiliate marketing. Through conversing with others, you’ll understand what you need to be doing as this trend continues, and how to get the transparency that you’ll need in order to do it.

Dome Stage

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Dome Stage

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Putting an ROI Edge on Your Work with Video

In preparation for advertisers requiring a greater amount of return for their AV work, iProspect's Thom Clark takes to PMI's Dome Stage for a masterclass in campaign building and measurement across video.

Head over for advice on bringing audiences into the direct-response frame, as well as clarity on the relationship between awareness and return. Thom will also look at the challenges of measuring conversions on specific platforms, like the YouTube app, and how metrics like views and subscribers translate to ROI.

Exhibition Hall

Networking Break | Morning Tea

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Those with a competitive side should get across to the Dome Stage, where our team sports and games will sort the winners from the losers.

Track One

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Track One

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Long Live Performance Marketing

Whilst OPM studies have shown consistent growth in affiliate marketing & lead generation, what is happening in the wider performance mix - with paid social, paid search and programmatic - is certainly worth keeping an eye on.

The link between affiliate marketing and performance media is increasingly prevalent, what with the channel's ability to reward super affiliates, an increase in quality content publishers and the rise in attribution and automation. The desire for a cross-channel performance journey is increasing as the approaches and strategies of yesterday head for the door.

Under the impression that looking at the affiliate channel in a silo with separate budgets, goals and outcomes may not be the wisest move, Nick Cristal of UK performance agency Maxus will lay out the inner workings of a unified performance strategy whilst exploring the opportunities, tools, methodologies and mindsets required by media owners, affiliates and advertisers.

Attendees can expect a highly in-depth review of the multi-channel way of working, and methods of getting this into their campaigns.

Track Two

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Track Two

  • Publishers
  • Agencies
  • Advertisers

Programmatic, Tech-Led and Super-Advanced: A Look at Paid Search in 2016

Search engines like Google and Bing have already produced and benefited from a large range of paid-for options available to brands. Elements of their sites have been altered as a result, but it's beneath the surface where some of the biggest opportunities lie.

Recent events have seen marketers increase their use of advanced, algorithm-based technology to build, manage and scale paid search campaigns, and in Luca Senatore's session, he'll be offering the lowdown on what does and doesn't work.

Leveraging automation and personalisation created simple yet powerful improvements for Genie Goals, and Luca will be sharing case studies and strategic advice to help others to the same feats.

Dome Stage

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Dome Stage

  • Agencies
  • Advertisers
SUPPORTED BY

Customer Acquisition Strategies for Subscription-Based Businesses

Subscription-based businesses are growing exponentially. Search and display strategies still continue to dominate as digital customer acquisition strategies. However, affiliates are primed to work with businesses like Hello Fresh via the pay-on-results model.

Albert Luk of affiliate network Jumbleberry will lead a discussion on customer acquisition strategies using CPC and CPA pricing models, outlining the advantages and disadvantages of each, including the regulatory and legal risks to advertisers and publishers.

Dome Stage

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Dome Stage

  • Agencies
  • Advertisers
SUPPORTED BY

Do Algorithms Dream of Electric People?

The next wave of marketers were born into technology. They can roll-out practical, optimised campaigns whilst Snapchatting and catching Pokémon.

But how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges to provoke action?

This talk provides practical takeaways for marketers interested in Neuromarketing, ensuring the next generation never loses sight of the fact that at the ‘customer end’ of all this fantastic technology, is a human being.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Track One

Where is Affiliate Marketing Heading?

Established, well-regarded and 21 this year, the affiliate channel is now an integral part of the online marketing mix. But, with recognition and stability also comes the burning question… where is it heading?

Once a USP, the CPA model is stifling publisher innovation. Data, multi-device journeys and influence payments are driving things forward, but these concepts are clashing with issues like squeezed margins, a pressure on driving new customers, discounting and a blurring of channel boundaries.

On the cusp of its most radical change in the last 10 years, there is a confusing picture of what the future really holds for affiliate marketing, which is exactly what Affiliate Window will be looking to address in its PMI session.

We're calling this a must for advertisers, agencies and publishers, who will gain a glimpse of what a best-in-class affiliate programme looks like in 2017.

Track Two

How to Measure the Success of Your Content Strategy

Moderated by Julius Duncan

It's all too common to see a content output hovering in the 'grey area' between brand communications and marketing. In 2016, company blogs are a must, content production is on the up, yet studies continue to show issues with measurability, the formation of strategy and ROI.

In the right hands, content marketing can act as a powerful tool for building awareness, engaging new audiences and driving chosen objectives, so it's only right that PMI: London's delegates learn how that can be done.

With an eye on the above, a very special panel curated by the Content Marketing Association, led by Julius Duncan, will delve through tips for building a content strategy, and getting it to prove its worth.

Debate & Discuss

Getting Social Publishers to Work for You

Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.

A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.

Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.

Exhibition Hall

Lunch & Networking

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers whilst enjoying a delectable mix of hot and cold food over lunch.

Dome Stage

Head to Head: Programmatic

Curated by the Programmatic Advisory, two players in programmatic advertising go head to head in a debate pitting machine-based media buying against the human, manual equivalent, with the audience deciding their winner.

Plaza Suites 10-13

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

KEYNOTE: Exponential Technologies and Their Meaning for a Digital World

Great experiences tell great stories, and that theory will be in full view courtesy of a very special keynote from seasoned PMI speaker and digital marketing expert Sri Sharma.

Fresh back from 10 weeks at Singularity University at NASA's base in Silicon Valley, Sri will share insights and ideas on a range of exponential technologies including AI, robotics, genetics, nanotechnology, and how their expected roadpath will impact an area close to his roots, in performance marketing.

A must-attend for anyone with an eye on technological advancement, Sri will also delve into the areas of interest for big tech players such as Google and Facebook, whose movements often provide clues as to where the next big thing will lie.

Exhibition Hall

Networking Break | Afternoon Tea

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Those with a competitive side should get across to the Dome Stage, where our team sports and games will sort the winners from the losers.

Track One

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Track One

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Surviving the Machine Revolution

The Amazons and Ubers of the world have proved what can be done with a 'disruptive' business plan and an eye on emerging technology, but they're just the tip of the iceberg. Tomorrow's brands, platforms and possibilities will radically alter our landscape.

Unless you're already planning for your future - preparing your brand, technology and thinking - you could easily find yourself or your organisation being left behind as the revolution passes you by.

From emerging marketplaces and technologies, the rise of personal assistants, and the implications of large-scale machine learning, Linkdex's Jono Alderson stitches together a vision of the next five years. Discover how brands like Google and Amazon will radically change how we behave online, what it will mean to do 'digital marketing' in 2020, and how you can start preparing yourself and your company for what's to come.

Track Two

Performance Marketing in a New World of Legislation and Consumer Power

Over the past 20 years we’ve enjoyed a relatively easy ride in performance marketing, but there is an impending black cloud in the distance.

Ad blocking is currently used by 22% of Britain's connected population, new rules for data protection look set to radically change how businesses handle consumer information, while questions are being asked around disclosure of commercial relationships, with some of the 'next wave' of affiliates - bloggers and content sites - in the line of fire.

Best practice is entering a new phase of importance within the performance space and affilinet's Helen Southgate will be highlighting the most important actions for advertisers and publishers.

Her solo presentation will lay out the key points to bear in mind ahead of what promises to be an interesting next five years.

Dome Stage

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Dome Stage

  • Agencies
  • Advertisers
SUPPORTED BY

Turning Clicks into Leads: Simple CRO Tweaks to Take Away

Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.

Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.

Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Dome Stage

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Dome Stage

  • Agencies
  • Advertisers
SUPPORTED BY

Using Paid Social to Find Your Place and Customer

From vendors of the weird, wild and wonderful to the disruptors trying to put a fresh spin on an old idea, succeeding with a niche concept is no mean feat. A bulk of the early work goes into identifying the audience segment and finding ways of targeting them in the appropriate environments. For this, paid social has stepped over its competition time and time again as an ideal avenue for communication.

The targeting possibilities offered by the likes of Facebook, Twitter and Instagram have allowed start-ups to compete with the giants in ways that weren't previously possible, and Rekrmend founder Richard Buckton will be explaining the approaches that have allowed them to do exactly that.

Attend Richard's session for an insight into the power of using pixels on social platforms, running campaigns with limited wastage and dealing with attribution among several other tips to take away and utilise.

Track One

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Track One

  • Agencies
  • Advertisers

More Addictive than Crack - What Drug Peddling Can Teach You about Lead Gen

Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.

Beyond the numbers there are people - contacts to be made - but only if you can find them.

As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.

Owen will cover off where the power lies, the key players and how you become part of their circle.

Track Two

Advertising in the Age of Bots, VR and Built-In Ad Blockers

The rise of new devices, interfaces and ad-free environments is completely changing the way people consume the internet. In an age where walled gardens increasingly control the hardware, the interface and cross-screen data sets, ad tech vendors find it harder to maintain a competitive edge.

How are we going to experience the online world five years from now? What should marketers, publishers and ad tech vendors think about when planning for survival? A panel led by Inneractive's Einav Dinur will explore those very points.

Foyer

Speed Networking

Back by popular demand, we'll be hosting the successful speed networking session which allows participants to meet potential new clients and business partners for an intense two minute introduction before moving on to the next promising new contact. Please register for this networking opportunity via the agenda tab on the app. Check the cross next to the session and you will be added to the guest list.

*Please note, this is available for advertisers and publishers only.

Exhibition Hall

Day 1 Networking Drinks

Head to the Dome Stage within the exhibition floor for networking drinks.

New London Theatre, WC2B 5PW

Official After Party - Club Tropicana

Unwind at our Official Club Tropicana after-party, in partnership with TradeTracker.com, AdCombo, Performance Horizon and Optimus PM. You will be transported to an immersive party paradise oasis.

The evening kicks off at 8.30pm, with all conference attendees invited to come and enjoy some drinks on us and network with fellow delegates. It's a great opportunity for everybody to get together in an informal setting and build relationships with the day's new contacts… Not to mention, it's always a lot of fun!

There will be beach cabanas, palm trees, a blue lagoon dancefloor where you can dance the night away to a live steel band and DJs playing until the early hours.

Have a Question?

Email Sophie Corrigan, Event Manager or call +44 (0)117 203 3010

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