A radical change in the way performance marketing is conducted and defined is forcing the advertiser's hand. Now, conversations around attribution, third-party platforms and data are entering the field, uncovering the necessity for them to analyse a wealth of information with a view to executing smart, profitable multi-channel campaigns.
That's where PMI: Europe 2016 comes into play.
Working alongside an advisory board of prominent digital leaders, our agenda team keep their fingers on the pulse of performance marketing throughout the year.
The result is a painstakingly crafted two-day agenda designed to capture and illuminate all angles of a rapidly developing industry.
The exhibition floor provides a fertile ground for new business, but the meeting process is honed by a number of networking features.
Marketers know better than anyone that it's not all work and no play, so we'll see you at the exclusive networking party after day one has wrapped up!
Whether you're attending, speaking or exhibiting, Performance Marketing Insights: Europe is the industry event to be seen at.
1,000 attendees will descend on the Hotel Okura from Europe and beyond, making PMI the ideal platform to profile your brand and stand out among the competition.
PMI: Europe is located at the five star Okura hotel, home to no fewer than four Michelin star restaurants including the two michelin star Ciel Bleu. World-class conference facilities await, enabling you to enjoy your event experience in business-class comfort. Read more