Boot Camp Sessions

Our Boot Camps are the best place for conversing and learning about some of performance marketing’s most pertinent topics.

These open discussions are led by an expert in each respective field who will ensure the most important areas are covered during sessions lasting a maximum of one hour. Expect new contacts and fresh insight from each.

DAY ONE

Conversion Optimisation

Attend day one's morning bootcamp for a lesson in getting your audiences to convert. Expect tried and tested methods laid out by an expert in the area.

11:15–12:15

People-Central Marketing: Where Relevance Drives Results

The age of ‘one-size-fits-all’ marketing is long gone. Today's marketers recognise a need to cater for individuals and their own unique traits and interests, but the route to ‘single customer views’ and granular targeting takes perseverance, research and – for many – a change in approach to conquer.

Day one's afternoon Boot Camp sees Criteo's Tijmen Willems guiding through the key lessons in personalised marketing, and ensuring everything is relevant to the person – rather than the device at the other end.

3:15–4:15
DAY TWO

Rocket your App Marketing Strategy

Discover diversified strategies that successful publishers are using to gain audiences and engagement for apps. Our Boot Camp will explore the right media mix for today as well as ways you can monitor and analyse performance to drive your app up the charts.

11:15–12:15

Connecting Business Goals to Marketing KPIs

Everyone recognises the impact of marketing on the bottom line, but to have this feeding into the company's objectives can only help when it comes to developing a business case for it. Take to our day two Boot Camp for a framework on efficient data-driven marketing that supports the business's wider goals.

3:15–4:15

PMI Official Event App

  • Connect with fellow attendees.
  • Request and set up on-site meetings.
  • View the full interactive conference agenda.
  • Meet our sponsors and exhibitors.
  • Create your own mini agenda and personal to-do lists.
  • Much much more...

SPONSORED BY

Conference venue, Amsterdam

PMI: Europe is located at the five star Okura hotel, home to no fewer than four Michelin star restaurants including the two michelin star Ciel Bleu. World-class conference facilities await, enabling you to enjoy your event experience in business-class comfort. Read more

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