Agenda

Our agenda is developed in house with the input of top leaders in the industry. Speakers are specially selected to ensure you take home actionable insights, with no sales pitches. Take a look at the full breakdown of sessions below.



Affiliate Marketing & Lead Generation

Affiliate marketing and lead generation are the only subjects on track one as we tackle the role of both in 2016. Expect crucial pointers from advertisers, agencies and publishers to give you the tools you need to scale your programme and business.

Biddable Media

Covering developments in programmatic, paid search, paid social and display, our experts will be on hand to present the best ways of seizing on bid-based opportunities in marketing. With so much of the industry now gaining its power from automation, our agenda is the best place for cutting-edge insight.

Debate & Discuss

Our expert moderators will be offering an introduction to the subject before allowing the audience to have their say, limited to 50 people per session. The room will be set up to facilitate conversation & discussion, so make sure you arrive with plenty of thoughts and questions to ask so you can get the most out of these sessions. View the full list of topics here.


Okura Foyer

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Affiliate & Lead Gen

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Affiliate & Lead Gen

  • Agencies
  • Advertisers
  • Networks

Affiliate LVA and Other Ways to Effective Publisher Recruitment in Europe

Quantifying something in terms of its lifetime value has helped so many marketers gather a long-term picture of the return they might gain from a specific activity or the very people engaging with it. Affiliate marketing is no different, especially when it comes to recruiting new publishers for a programme.

Avangate’s Teodora Dobjanschi takes to the stage at PMI: Europe to explain ways of assessing the lifetime value of an affiliate, but - more importantly - how this and other methods can be used to drive recruitment and optimise a programme in the European landscape.

Find out the main challenges attached to LVA and how to use them to bring growth to your programme.

Debate & Discuss

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Debate & Discuss

  • Agencies
  • Advertisers

Making Your Intent Data Count

Boasting so much more potential than regular page visits or email sign-ups, intent data - the sets comprising of users in the market to buy - is attracting huge price tags across Europe.

The obvious challenge at the door of its buyers is ensuring ROI on something that comes at a cost.

A Debate & Discuss from Acxiom's Jed Mole will elaborate on the techniques used to target people who may have declared interest in acquiring something, but can equally change their mind in the blink of an eye.

Read more from Jed on PerformanceIN.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Affiliate & Lead Gen

How will the Rise of Programmatic Advertising Affect the Affiliate Marketing Industry?

The total programmatic display advertising market in Europe jumped 70.5% from €2.14 billion in 2013 to €3.65 billion in 2014 according to the IAB, a number set to rise even further when the picture for 2015 is revealed.

Being a channel based upon relationships and manual negotiations, it's only natural for those in affiliate marketing to ponder what a little automation might do for their own businesses.

Learn how programmatic may affect the affiliate channel and what opportunities lie ahead for both affiliates and merchants during a panel discussion moderated by Nano Interactive's Ben Hayward.

Biddable Media

The Head of Performance's Toolkit for 2016

In attempting to reach, influence and convert in-the-moment customers across search, social and display, it's not easy being a head of performance channels.

As the customer path becomes all the more fragmented, it's essential for brands to implement strong cross-channel and device strategies and identify ways of finding efficiency in their campaign management.

Maria Hernandez, Traffic Manager at Euroflorist and Tom Bailey, RVP - UK, NE & MEA at Marin Software will share numerous tactics to improve budgeting, bidding, and targeting decisions across channels in PMI's "toolkit" session.

Debate & Discuss

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Debate & Discuss

  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Ad-Blocking: The Next Steps

With ad-blocker usage scaling some grand heights in 2015, everyone has their own opinion on the 'next steps' for the advertising industry and the publishers concerned.

On one hand, there is a chance for certain areas of the ecosystem to rebuild and improve, given the consumer's response. On the other, who will be left to fund the content that advertising pays for?

Should it be halted? Is this a wake-up call? Have your say in what's expected to be a fiery session on the D&D track, led by affilinet's UK MD, Helen Southgate.

Read more from Helen on PerformanceIN.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Affiliate & Lead Gen

The When, Where and What of Affiliate Marketing's Innovation Trail

The figures, adopters and success stories indicate that affiliate marketing is still very much alive and well. The question of exactly what will preserve the channel's rich future for years to come, though, is less cut and dry.

Plenty of networks, advertisers, publishers, agencies and tech providers have made attempts to change how they operate in the affiliate channel. Yet, with a high volume of differing activity preventing a ground swell in one area, it's hard to know which ideas have that much-needed lifespan.

On hand to earmark the areas worth paying attention to, a panel will offer a lowdown on where innovation is taking place as well as sharing tips on adopting and adapting to the 'new norm'.

Biddable Media

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Biddable Media

  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Attribution in Display Advertising - Credit where Credit is Due

Since 2009, real-time bidding has emerged from a technological unknown to an established method of acquiring media.

Although programmatic has room for much more growth, there are still over 200 companies trading within the display ecosystem, each with a different model, story and collateral.

What is the best way to measure the effectiveness of your display campaigns? Amit Kotecha, Head of Marketing EMEA, will outline several fresh approaches and show how advertisers can improve the performance of their display marketing campaigns, away from the tried and tested methods.

Read more from Amit on PerformanceIN.

Debate & Discuss

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Debate & Discuss

  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Surviving the Machine Revolution

The Amazons and Ubers of the world have proved just what can be done with a 'disruptive' business plan and an eye on emerging technology.

It is frequent in today's day and age for success to link back to the strategies and technologies brands need to embrace, and the skills and mindsets marketers need to develop. Linkdex's Jono Alderson will present a discussion on these very assets, with plenty of discussion expected around futureproofing a business.

Exhibition Hall

Lunch & Networking

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers whilst enjoying a delectable mix of hot and cold food over lunch.

Keynote

KEYNOTE: Disrupt or Die – A Publisher's Experience

Operating in an era that has radically changed the way they go about their business, publishing groups face a difficult decision: to carry on with the approach that has taken them this far, or to change tact with a view to prolonging their lifespan.

The onset of digital technology has created a wave of competition from all corners, enabling the user to become a publisher in their own right, while challenges surrounding monetisation are in full view.

A disruptive approach has been favoured by some of the new breed of publishers and Andreas Wiele, board member of publishing giant Axel Springer, will be at PMI: Europe to explain why this is a necessity in today's day and age.

Expect a highly thought-provoking talk on a state of play for the publishing industry, right from the perspective of one of its biggest members.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Affiliate & Lead Gen

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Affiliate & Lead Gen

  • Publishers
  • Agencies
  • Advertisers
  • Networks

Affiliate Marketing in a Post-Everything World

Any affiliate marketer longing for the bygone era of segmentation and channel silos should be able to relate to all the points explained in our session on doing battle in a "post-everything world".

Using learnings from their agency's own transformation, Equator's Sean Mahon and Emma Blair will be showing attendees where affiliate sits in the modern marketing mix, how to understand the role of content in the channel and ways of affiliate and other digital elements existing in harmony.

For any affiliate specialist daunted by the prospect of a 'multi-channel' landscape, this one isn't to be missed.

Read more about this session at PerformanceIN.

Biddable Media

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Biddable Media

  • Agencies
  • Advertisers
  • Tech Providers

The Merging of Titans: Managing the Display and Paid Search Convergence

The convergence of digital marketing channels is omnipresent in today’s multi-device, ‘always on’ world, and there are few better ways to provide evidence of the synergy between marketing elements than a look into the connectivity between two of the most popular: display and paid search.

In an advice-led session from JVWEB's Pierre Kiciak, attendees can expect to gather tips from concrete examples of display and paid search working in tandem as he shares the relevant points on strategy, opportunities and traps to avoid.

Debate & Discuss

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Debate & Discuss

  • Publishers
  • Agencies
  • Advertisers

Video: Value, Viewability & Validation?

Video advertising is well on its way to proving itself as a force to be reckoned with as brands and agencies seek ways of making their display campaigns more visually appealing.

Measuring its impact, however, is still an area in need of guidance. Countless metrics exist for proving the value of video and there is a huge pressure on campaign planners to outline the best way of highlighting effectiveness.

Teads' international MD, James Upson, will be prompting debate about the best route for the channel as it enters a crucial period in its development.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, exhibitors, delegates and speakers.

Biddable Media

How In-App Advertising Gained its Premium Edge

The presence of titles like 'Clash of Clans' on our TV screens, sponsoring our football teams and littering our web space is now accepted. Apps are big business, and huge drivers of leads and sales for the advertisers on their books.

What might seem like a daunting space - where the buying of ad space between apps is commonplace - has gained a premium edge. Navigating this area of the mobile landscape takes time and plenty of research, and we'll be looking to get attendees started at PMI: Europe.

Cristina Constandache's toolkit session will bring the audience up to speed with advertising on mobile apps, examining the formats that work and plenty of tips to get a campaign off the ground and running.

Read more from Cristina on PerformanceIN.

Debate & Discuss

The New Programmatic Playground - Implications of a Changing Landscape

Programmatic advertising is at a turning point. Personalisation, data and mobile have shaken up the demand side as we know it, and now the industry is expecting more from the supply side as well. Issues like transparency, viewability and fraud keep advertisers and their partners awake at night, yet spend continues to rise.

It’s time to embrace the new programmatic playground, but what are the new rules? Where is programmatic headed for everyone across the spectrum, from demand and supply side, from vendor to client? Sociomantic will be moderating a discussion on programmatic's next steps, headed up by Lother Krause, VP of global advisory services, and Dave Nannings, account director for Benelux.

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