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Agenda


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Our high-level, thought-provoking conference track – we're mixing up one-to-one interviews with digital champions alongside senior c-level presentations that can ignite even the most seasoned of digital marketers.


Cultivate

Our strategy-led track from those heavily involved in day-to-day performance marketing activity will share detailed strategy on operating within the industry's many facets. Expect to leave with actionable insights from those with extensive on-the-ground involvement.


Create

Our technology and innovations conference track will scour the up-and-coming generation of startups, products and new technologies that are entering the space. Through product and brand-led case studies you'll see examples of these recent innovations in action.



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Registration Open

Registration Open

Please bring along your printed barcode to scan at the registration desks in order to pick up your badge. Valid personal and business identification is required.

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Drawing a Line Under the Measurement of Video Advertising

The buying and selling of video advertising is not new. A more recent development has been seen in the rise of the all-consuming publisher, and the amount of brands adopting video to target consumers across different channels.

Then comes the tricky part: the measurement. In measuring the 'performance' of online video, what metrics should we be using to understand its impact?

In this session, Head of International and Programmatic at Tremor Video, Greg Smith, will guide PMI attendees through the potential of video advertising and what advertisers, publishers and agencies really should be looking for when grading success.

Cultivate

How Do You Increase Profit Margins with Voucher-Led Marketing?

Moderated by David Hall

UK customers have become an audience of very savvy shoppers. Perpetual bargain hunting puts new pressures on businesses who want to increase market share and sales volumes, while needing to be mindful of the company’s profit margin.

Chaired by Uniqodo, this panel of industry experts from leading e-commerce and affiliates will focus the minds of the audience on ways to approach and optimise their own multichannel, voucher-led marketing activities for the next 12 months.

Create

Going Global with Your Affiliate Programme, The Right Way

Moderated by Robert Glazer

As retailers expand across the globe, many bring their affiliate programmes with them.

Managed properly, the affiliate channel can be a great way to generate brand recognition in a foreign market and acquire new customers.

However, expanding internationally can be fraught with challenges for retailers unfamiliar with the lay of the land in their new market. Network and agency differences await, along with difficulties in establishing brand awareness, varying standards for compliance, not to mention trouble with recruiting and supporting local affiliates.

In this session, a panel hosted by Acceleration Partners will outline how these challenges can be met while sharing the best practices for going global.

Create

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  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Reacting to a Mobile-First World and Where Affiliate Fits In

It's plain to see why the rise of mobile browsing and purchasing has necessitated a change in business strategy. What's interesting is to see exactly how the biggest enterprises have reacted - eBay standing as a good example.

The company has garnered plenty of recognition for its various advancements in the mobile space and will now present the impact on its affiliate Partner Network.

In this session, eBay's Chris Worthy will guide attendees through the opportunities within mobile affiliate marketing whilst providing granular analysis of how the network has adapted to the new environment.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

Knowledge Zone

Meet the Agencies

Publishers and advertisers, request an appointment with key representatives from the industry's biggest and most dynamic agencies, to discuss your business model and engage with the wider performance marketing community through 2014 and beyond.

Find out more

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Existential Threats and the “Standards” Imperative

Performance marketing is characterised by its breadth, variety, innovation and adaptability. This has created a landscape where models, methods and technologies shift and evolve within a space that often poses challenges for defining and maintaining consistent standards.

Even though performance is now mature, there is an argument that more should be done to address the greater levels of scrutiny coming from issues like privacy as a result of our marketing getting 'smarter' and more informed.

Few can deny the opportunity to innovate and grow. The bigger question, to be asked by representatives from Optimise and IAB UK, is whether performance can evolve whilst ensuring transparency, standards and consumer confidence are upheld.

Cultivate

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Cultivate

  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Why You Should Consider the Middle Ground to Improve Consumer Engagement and Conversion

The advertising industry is obsessed with the top and bottom of the sales funnel - so much that it often forgets what happens in the middle.

It has its reasons: the middle is often hard to measure and attribute value to. But it’s in this stage where digital has made consumer behaviour more visible, where there is less competition for attention and more valuable time to be had with the people that matter: the consumers.

Mark Iremonger, CEO UK at iCrossing, makes a case for giving the mid-funnel some much-needed TLC as well as presenting the benefits of doing so.

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  • Agencies
  • Advertisers
  • Networks

Goliath and Me: Affiliate Marketing in a Crowded Marketplace

Affiliate marketing can seem a daunting prospect for brands with little prior experience in performance marketing, but rest easy. Equator’s Sean Mahon is on hand to outline how affiliate can work for all companies at all levels, regardless of size or sector.

With over seven years' experience ranging from big-brand high street accounts to niche programmes, Mahon will reveal ways of identifying suitable partners at every level and how brands can find their voice in a crowded marketplace - all presented with tangible examples of successful partnerships.

Create

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  • Publishers
  • Agencies
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Having Problems with SEO? Ask Me Anything...

Fili Wiese is a renowned international SEO expert and former member of the famed Google Search Quality team, boasting extensive knowledge in policy driving, webspam hunting, webmaster outreach and tool development expertise.

Now, he's coming to PMI: London to solve your SEO problems.

Attendees are advised to come prepared with their search sticking points as Fili aims to provide advice from the perspective of those who once stood 'on the other side of the fence'. See fellow Google Search Quality team member Kaspar Szymanski at the Day 2 Boot Camps

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

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  • Publishers
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Building Relationships Virtually : The Science & The Success

Your results often depend on the quality of your relationships. The people you work with all have a brain, yet how much do you really know about how it works?

Influencing remotely and internationally is completely possible, you just need to know about the software installed in the hardware of our skulls. In a meeting of your instincts and cutting-edge science, neuroscience expert Amy Brann will explore relationship building with a competitive advantage.

Cultivate

The Role of CRM in Data-Driven Advertising

Presently, many online marketers fall down the trap of seeing CRM data as a way of influencing activity in only two primary departments: email and business intelligence. However, recent innovations have made it much easier for businesses to use CRM to inform and optimise many areas of their online marketing.

In this session, Sociomantic's chief revenue officer, Gavin Wilson, will break down the barriers from CRM to programmatic, whilst Owen Hewitson, Head of Consumer Insights UK, will share how Tesco Groceries has put this into practice, explaining why CRM segmentation is key to success in data-driven advertising.

Create

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  • Publishers
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Why Audience Building Should Be Your Top Content KPI

This session will focus on how UK search agency Blueglass switched its focus from SEO and link building to building real audience engagement through content.

Kevin Gibbons will share screenshots and reports to demonstrate the approach that helped build traffic and audience, with the 'publish' button used as the gateway to success.

Kevin believes that audience building should be the top content KPI, and in just 20 minutes he'll aim to explain why.

Create

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  • Publishers
  • Agencies
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  • Tech Providers

The Big Search Opportunity You Don’t Even Realise You're Missing

Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.

As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.

Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

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What is the Future of Programmatic?

What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.

Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.

After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.

Hosted by Bill Swanson, VP, EMEA, PubMatic

Cultivate

Revealed: The Hidden Commission Killer in Affiliate Marketing

Our multi-device world may have opened up opportunities galore, yet its emergence has serious financial implications for the affiliate channel.

Using ground-breaking cross-device analysis, tracking consumers as they switch between mobile, tablet and desktop, Affiliate Window will show how data - never scrutinised before - is transforming an understanding of the affiliate channel and challenging a series of well-recognised theories.

Some of the other hidden commission killers will be revealed to ensure the affiliate channel is given the best chance of surviving.

Create

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  • Publishers
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Using Data to Seize Upon Hummingbird's Big Moment

Hummingbird was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls.

Zazzle Media’s Simon Penson will present the vast opportunity available to savvy marketers as this update seismically shifts results to put emphasis on what would traditionally be perceived as the ‘long tail’.

Using real data from client brands, your host will show the value of targeting this opportunity, and how to go about doing so in a data-driven and creative way.

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  • Publishers
  • Agencies
  • Advertisers
  • Networks

Third-Party Data Targeting: The Right Way

Third-party data opens up a wealth of opportunity for advertisers wanting to target specific audiences with programmatic buying across display or search. Unfortunately, by getting excited about the potential at hand, some have the tendency to rush in without preparation; much to their disadvantage.

What so many advertisers are lacking is an out-of-the-box view of processes like lookalike modelling, where third-party data really earns its crust.

On hand to offer practical advice regarding the use of third-party data is Katherine Maryon of digital agency Periscopix, who will draw upon a wealth of experience to outline the best practices from the best experience in data collected by other groups for an edge on the competition.

Exhibition Hall

Lunch & Networking

A delectable mix of hot and cold food will be served.

Create

PerformanceIN 101s in partnership with IAB

13:30 - Content 101 with Clare O'Brien, IAB UK

13:50 - Mobile 101 with Michael Reynolds, IAB UK

14:10 - Affiliate 101 with Dan Lancioni, MediaCom

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  • Publishers
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  • Networks
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KEYNOTE - The Rise of the Humans: How to Outsmart the Digital Deluge

The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.

We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.

On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.

In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

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The Changing Face of the Network Agency

Moderated by Jon Myers

Changing consumer behaviour and advancements in technology have ensured that some of the world’s biggest companies won’t forget the word ‘adaptability’ any time soon. For an interesting look into how the giants have grown accustomed to a new environment, the network - or ‘umbrella’ - agency is a good place to start.

With this in mind, PMI: London will play host to a panel assessing the evolution and forecasted direction of some of marketing’s biggest agency groups.

Focus will be applied to points relating to the internal aspects of running a network agency, such as teams and education, as well as external points such as ad-buying models and some of the performance channels being targeted.

The panel will also reserve time for some vital future-gazing, delving into the road ahead for techniques such as auction-based advertising and where umbrella groups are likely to find themselves in five years.

Cultivate

Busting Performance Myths Through Customer Insight

Do you really understand the value of different performance channels and business models in driving ROI?

A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.

With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.

Create

Globalising a Luxury Brand through Affiliate Marketing

Those in the know will be aware that building a high-volume, luxury, global affiliate programme comprising hundreds of high-end content and shopping sites is no mean feat.

Care to see how it's done?

PMI: London welcomes Natasha Lawley, performance marketing manager at global fashion site Farfetch, and Rakuten Marketing's Megan Dado to discuss how brands can utilise affiliate networks to expand into new territories, as well as the importance of local publishers acting as brand ambassadors.

The presentation will be underpinned by an award-winning case study around Farfetch’s global affiliate success.

Create

Hitting Moving Targets: Smart Geolocation and Consumer Intent

With the rise of mobile and app usage, geo-targeting is a technology bursting with potential.

Basic geo-fences around merchant or competitor stores are easy to implement, but pose a question: if the only information you're sure of is a user’s location, how can you offer truly bespoke content?

CJ, Argos and vouchercloud have joined forces to use geo-location in a new way - building a full and accurate view of a user’s activity and intent to purchase.

This session will touch on how advertisers and publishers can see results from location-based technology, combining this with information to deliver relevant, engaging campaigns based on a user's intent rather than simply where they're standing.

Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

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  • Publishers
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  • Networks
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Affiliates Are the Lifeblood of the Industry - Why Are We Letting Them Down?

With the 2015 IAB Online Performance Marketing study reporting an increase in reliance on reward-based activity, a decline in the share of revenue from content affiliates and no increase in the number of active affiliates, it seems the UK has a number of publisher-related challenges at its doorstep.

Networks and agencies are talking big about the growth and reach of the long tail but stats are questioning not only the validity of these claims but also whether the long tail of publishers will ever succeed.

In what is expected to be a controversial yet thought-provoking session, Helen Southgate will give insight into clients that have managed to succeed and grow through the long tail whilst exploring a range of relevant strategies, tools, payment and recruitment techniques to help attendees do the same.

With an eye on the future, Helen will also aim to provide an honest assessment of whether affiliate marketing can evolve and progress on its way to building a future in the long tail.

Cultivate

How to Get Onside with Bloggers - The Masters of Influence

Moderated by Andy Barr

As any brand marketer will testify, reaching out to bloggers is still an area shrouded in mystery and intrigue.

Barriers that once prevented ties between companies and bloggers have been swept aside, much to the benefit of both parties. However, with so many brands looking to source and tap into the ‘influencers’ of their market, competition for relationships and attention is rife.

This panel session sees Andy Barr of UK digital agency 10Yetis address some of the biggest questions that brands should be asking of themselves, identifying what blog owners want, what works in a campaign and what most certainly doesn’t, all from four high-profile fashion bloggers.

Create

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  • Publishers
  • Agencies
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Buy Buttons: Shortening the Path to Conversion

Shortening the path to conversion has been an increasingly common trend within large media channels. Social media has been the most notable, with ‘Buy Now’ buttons cutting out the middle ground for social shoppers.

This form of streamlining can be great for the advertiser and great for the consumer, but NMP’s head of strategy Damien Bennett will delve into the pros and cons advertisers should be aware of when approaching these methods of acquisition.

Join Bennett for a session on the next wave of e-commerce and find out how it can keep a brand relevant while generating results

Create

The Evolution of Customer Acquisition

Advertisers have long pinned their hopes on traditional forms of behavioural targeting to reach new customers. As marketing technologies improve, more businesses are turning to customer intent data as a way of identifying users that are most likely to convert and ensuring they’re in the best position when that happens.

The final session to grace the Create track on day one sees Shane Murphy, Marketing Director of AdRoll EMEA, reveal some of the ways that advertisers are leveraging intent data to find the most suitable groups to target, with examples pulled from his group’s work with a leading UK sports apparel brand.

EXHIBITION HALL

Exhibition Hall Networking Drinks

Join us for Exhibition Hall Drinks at the end of day one to mingle and network with fellow attendees. Drinks kindly supported by iProspect from 18:00.

Ministry of Sound

Official PMI London Networking Party

The Official Networking Party is back with a BANG!

Performance Marketing Insights will be taking over the Ministry of Sound following day one of the conference, in association with AdRoll.

The evening kicks off from 20:30 onwards, with all attendees invited to come and enjoy some drinks on us, network with fellow delegates and relax after a busy first day.

With sponsors, exhibitors, speakers and delegates in attendance from near and far it's a great opportunity for everybody to get together in an informal setting and build relationships with the day's new contacts… Not to mention, it's always a lot of fun!

Whether you're after an intimate spot to host your clients; or looking to cut some shapes on the dancefloor we've got you covered.