T: @IABUK / W: iabuk.net.

The Internet Advertising Bureau (IAB) is the UK industry body for digital advertising, representing over 900 businesses engaged in digital marketing, including media owners and advertising networks. The IAB’s role is to help marketers find the best role for online and mobile advertising, promote understanding and good practice and to ensure a responsible medium. In the performance industry, the IAB runs the Affiliate Marketing and Online Lead Generation Industries and publishes the annual Online Performance Marketing Study. Further information is available at www.iabuk.net.