Change is the only constant in the performance marketing industry and when competition is breathing down your neck, it is never a bad thing to take a quick look around the corner.
In this session Marin Software’s Jon Myers will take a look at five of the next big changes set to take the industry by storm, including shake-ups to how search and display will be targeted, the effects of increased social and mobile use, and how the offline world will optimise the offline world- as well as tips on how to futureproof your business in advance.
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Tom Hurley Founder & Director Social Superstore
John Garner Founder & Director Social Superstore
Harry Drnec Former MD Red Bull UK
The youth of today are key drivers of the commerce engine, and their enthusiasm and ability to adapt to new technologies, whilst finding new ways to socialise, work, shop and play, means there is no shortage of entrepreneurial flare readily harnessed to create a powerful network of brand ambassadors.
In this session, Harry Drnec, previously head of Red Bull UK and pioneer of their Student Brand Ambassador program, will be joined by John and Tom from Social Superstore to discuss how they are innovating the publisher model to educate and inspire young entrepreneurs. They will look in particular at what they define as entrepreneurship and how providing a cost free platform that enables successful entrepreneurs to engage in performance marketing of brands on a peer to peer basis is the next key step in social commerce.
The reliance on insights for campaign success is increasing despite many calling for a blend of information and marketer instinct. Data may well be a vital support strut for performance marketing, but does big data actually exist?
Our speaker for this session does not think so and he will be detailing why. Jeremy is primed to explain big data mythology and what he thinks it actually is. Attend this if you also want to learn how to provide great experiences for customers, given their average attention span is now less than seven seconds.
Tina Judic Managing Director Found
Martyn Bentley Regional Vice President Chango
Tina Wild Head of Account Strategy Quantcast
Paul Silver Chief Strategy Officer Media iQ
Vincent Potier COO Captify
Moderated by Tina Judic
You may already be taking advantage of retargeting and real-time bidding techniques in your campaigns, but have you truly embraced it? Or are you simply reacting to the technologies’ proliferation?
Found’s managing director Tina Judic will be giving her panel of experts a programmatic grilling as she looks to unearth some of the lesser known strategies for truly succeeding in the display space.
From audience considerations to customer profiling, if you want to hear about the future of performance marketing in the display channel then gather round.
This session will explore the world of referral and incentive marketing, and why it should be an integral part of your brand’s acquisition strategy, with CPAs still at the heart of the marketing measure.
With reference to brand-led case study from O2, it will look at the development of omni-channel technology across desktop, mobile, social and instore in order to capitalise on customer advocacy, and how this has led to increased sales revenue whilst retaining CPA and ROI.
Meet with key representatives from the industry's biggest and most dynamic agencies, to discuss your business model and engage with the wider performance marketing community through 2014 and beyond.
Amit Kotecha Head of Marketing EMEA Quantcast
Jonathan Beeston Consultant
Andrew Girdwood Media Innovations Director DigitasLBi
Moderated by Amit Kotecha, Head of Marketing at Quantcast
The new product development and media innovation positions are essentially the unofficial R&D departments for many companies who seek to display constant creativity, insightful thinking and top-notch interpretation of the market scene.
Join our panel of digital innovators as they dissect the role of today’s innovation teams. What does the panel view as the next big thing in digital? What’s next in performance advertising? We’ll also ensure that today’s buzzword topics, including the internet of things, wearable tech, and programmatic, are equally analysed in this forward-thinking session.
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
As digital channels evolve and expand, so too does the digital consumer. The e-commerce industry must be sure-footed enough to adapt to the changing needs of its customer base.
NetBooster Group Director Data and Analytics will present a thesis during this session, where he will promote the need for consumers to be recognised for their lifetime of internet usage rather than the single engagement funnel that is all too commonplace today.
He will show you a method of customer acquisition that involves optimising the way audiences are built and targeted on the web.
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman as he explains why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
The traditional brand website is fast having to change its tune as online media becomes increasingly social. Static, transactional sites relying on SEO and PPC to drive traffic are no longer cutting it with consumer expectations. The result of this? Big brand websites are turning into social hubs.
Richard Jones of EngageScience will be joined by Vodafone’s Adam Stewart to discuss in detail the reasons behind this change. The pair will also offer tips on getting ahead of the social game with a glimpse of what brand websites are set to look like in the near future, and how companies can make them the centre of their owned, earned and paid media operations.
Dan Cohen Regional Director Tradedoubler
Alice Hastings-Bass Co-Founder LUX FIX
Rebecca Glenapp Co-Founder LUX FIX
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
Whether your business is large, small, established or starting up, risk taking in business is a common and often rerun operation.
With a three-year stint as a professional poker player in Las Vegas in the early noughties, Caspar came back to the UK and used his winnings to create a company which later sold to a PLC. The world of poker and business have some surprising but distinct similarities which Caspar will relay during this session.
Calculating risk in business brings together risk analysis, decision making science, psychology and behavioural economics, and using poker as the recurring metaphor but focussed on business, Caspar will delve into drive, decision and change.
Covering goal setting, strategic planning, resource allocation, innovation, doing more with less and motivating others to achieve your objectives, you will hear first-hand how, when embracing risk, you can do so with a positive return on investment.
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
A lot of new businesses look for some kind of seed funding when starting out, but finding the right investors is not easy. The investment process itself is complicated and can seem overwhelming to new entrepreneurs.
In this talk, solicitor Eitan Jankelewitz will be sharing his experiences of advising both start ups and investors on investment transactions. Eitan will explain how you can make your company most appealing to a potential investor, how to prepare for investment and what you can expect from the investment process.
In this fireside chat, Marcus Tandler is joined by OSS Evangelist for Microsoft, Frank Fuchs, as they discuss the turbulent search scene.
A continuous swathe of algorithms, user behaviours, authorities, links and other factors are integral parts of how search has developed. But wherein lies the search market over the next 12-24 months? How important is consumer behaviour in this? Are we seeing a decrease in search reliance?
All this and more (as questions again are encourage from the audience!) will be discussed during the session.
Dominic Baliszewski Head of Commercial Relations broadbandchoices.co.uk
Simon Perrin Head of Home Broadband Acquisition EE
Steven Lownds Performance Manager giffgaff
Dan Michelson Innovation and Capability Lead O2
Eliza Vlachou Senior Online Marketing Manager TalkTalk Group
Moderated by Dominic Baliszewski
Consumers are not sitting still. With the rise of technologies that were non-existent three years ago, on-demand media has become the norm and mobile devices are taking the place of laptops.
With the communications market in a state of flux the question is ‘what’s next?’. Will quad play really take off? Does 4G spell the death of the landline and will streaming replace traditional television permanently?
Dominic Baliszewski and a panel of telecommmunications and digital marketing experts will be asking these questions and more in their panel discussing the evolution of the UK communications market.
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
Matthew Wood Founder SubscriptionIN
Leo Harrison Co-Founder Squawka
Duncan Jennings Investor Various
As successful exports of the performance marketing industry, Duncan Jennings and Leo Harrison are now investing in a number of wider different offerings and startups.
In this fireside chat-style session, expect our panelists to delve into performance marketing's success factors, turning points and failures, through to future growth opportunities inside and outside of performance.
Hosting the discussion is vouchercloud MD and Investor Matthew Wood.Questions from the floor will be encouraged throughout.
The physical world offers far superior personalised customer experiences - from the barista who knows not only your name but that you like an extra shot of espresso in your latte, to the butchers who knows you prefer thick-cut bacon on a Saturday.
But who's utilising this superior offline experience with the online world?
This session will delve into how brands are delivering tailored offers to specific customers, using user-individual precision to grow loyalty and transactions across digital and physical touchpoints, with a look at how multi-channel campaigns may be further enhanced by programmatic buying and messaging solutions.
Colin Carter Director Weather2Travel.com
Alex Vanthournout Creative Director Fashercise
Tom Allin Head of Publisher Development Skimlinks
Jess Markwood Editorial Director Mode Media
The line between brands and traditional publishers is fast disappearing. Modern media has evolved to the extent that brands focus on content for promotion and publishers now look to incorporate a commercial element to supplement revenue.
What does this mean for editorial integrity? Are audiences at ease with the commercial slant of the content they consume both in blogs and from larger publishing houses?
A panel of bloggers and publications will debate editorial and commercial strategy, brand partnerships, internationalisation, challenges and opportunities while sharing tips on succeeding as a blogger.
Join us in the Exhibition hall at the end of day one to meet and network from 17:45 onwards.