Agenda

Inspirational keynotes, thought-leading sessions and contentious panel debates will tackle everything from attribution to multichannel; personalisation to customer journey; device marketing to display.

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  • Affiliate
  • Analytics
  • Attribution
  • Content
  • Customer Journey
  • Data
  • Display
  • Email
  • International
  • Mobile
  • Multichannel
  • Programmatic
  • Search
  • SEO
  • Social
  • Startup
  • Video
Tweet Session

SAAL A

  • Beginner
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

Getting Started in the US

It goes without saying that understanding the market you are about to launch into is crucial.

While many liken the US and Western Europe digital markets, it is important to be aware of the key differences, challenges and trends in order to launch a successful affiliate programme.

In this session, New York-based partner at House of Kaizen, Peter Figueredo, will take you through the importance of understanding stateside affiliation. Figueredo’s detailed roadmap includes big business considerations such as brand, shipping, pricing, localisation, tax law, network trends, attribution – and more.

Cart Abandonment - Before, During & After

Moderated by Chris Tradgett

The $3 trillion dollar cart abandonment industry is certainly not an area to overlook – yet many do.

Despite many consumers finding their way to a retailer’s website and selecting products they are interested in, a whopping two-thirds then abandon ship and fail to complete their purchases.

The average abandonment rate is rocketing and questions have surfaced about the up-surge in mobile commerce, and how this impacts abandonment rates.

This panel seeks to address these issues, while looking at ways to stop people abandoning carts.

It delves into at what you can actually do once consumers have left your website and examines the future of shopping cart abandonment.

Tweet Session

SAAL B

  • Beginner
  • Publishers
  • Advertisers

Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your SEA campaigns

Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.

Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.

There will also be time for what he thinks will be the big news in 2014.

Tweet Session

SAAL A

  • Intermediate
  • Publishers
  • Advertisers

Using YouTube as a Platform for Performance

The growing importance of online video combined with the phenomenal growth of YouTube have led to video views sitting in a prominent position within the consumer purchase decision. But what is fuelling this growth, who is profiting, and what opportunities are there for publishers to arm YouTube as a traffic driver and affiliate earner?

Join Richard Hartigan from Google as he takes you through the importance of online video, where the opportunities lie ahead for publishers and brands including how YouTube can be used as an accelerator to existing activity and as a modern way to build your brand.

Tweet Session

SAAL C

  • Intermediate
  • Publishers
  • Advertisers

Taming the Hummingbird

Jan, who hails from a background in physics, has been able to successfully prove a number of his own personal theories about the inner workings of Google's Hummingbird algorithm and how its has evolved in the months since its launch.

During these 45 minutes you will be informed how you can build a better website in the eyes of the search engine's most recent major update. Patents, publications and announcements over the past five years can all be used to your advantage.

Succeeding at International Expansion

Moderated by Alwin Viereck

A key trend for many delegates is on international expansion, but where do you begin?

Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.

Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.

Tweet Session

SAAL A

  • Advanced
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

A World Without Cookies

Biometrics might be the emperor’s new clothes for smartphone manufacturers, yet it is fingerprinting of an altogether different variety that has marketer’s salivating at the prospect of a cookieless web.

Using information from a mobile device means it is now possible to track a consumer without storing information locally, before doing away with cookies entirely. However, as with any technological innovation there are pros and cons to consider.

Dr. Jochen Schlosser will share discoveries he has made. What advantages are there, why this new ID should not be called fingerprinting and what aspects need to improve before it becomes the de facto standard?

Tweet Session

SAAL C

  • Beginner
  • Publishers
  • Advertisers

The PR, SEO, Video & Social Media Operation

Combining and interlinking the fast and nimble worlds of PR, SEO, video and social media are no mean feats, especially when a business needs to operate its PR arm more efficiently.

Is PR essentially becoming profile link building? Is SEO now all about brand management? And is Google+ the next big thing?

PR waffler and SEO dabbler, Andy Barr, joins social media dweller and all-round internet enthusiast, Iona St Joseph to explore why PR, SEO and social media are all here to stay in their own right.

This session looks at how all four work together, but can also be kept as separate entities.

Tweet Session

SAAL B

  • Intermediate
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

Omni-channel Marketing in the Affiliate Space

The radical change in consumer shopping behaviour over the last few years has certainly kept marketers on their toes - as many attempt to keep up with the rapid innovations in technology.

Alongside the steady rise in smartphone use, the trusty tablet has also contributed to how the ever-demanding consumer browses, and of course purchases.

This session looks at how omni-channel marketing is being implemented by innovative publishers who are addressing the change in consumer behaviour. It also looks at how advertisers can ensure an audience is seeing the right message at the right time, on varying devices.

Knowledge Zone

Speed Networking

Innovative, exciting and time-efficient, our incredibly popular speed networking feature allows participants to meet potential new clients and business partners for an intense two minute introduction before moving on to the next promising new contact.

This very popular feature has limited space so be sure to book your place now via the website.

Tweet Session

SAAL A

  • Advanced

KEYNOTE - Building a Culture of Connectivity Through Technology

You would be hard-pressed to pigeonhole Wired magazine into any particular category or niche. The magazine’s expansive remit is successfully steered by editor David Rowan, a man whose knowledge and interests are as all-encompassing as the title he oversees.

In this year’s wide-ranging keynote, David, who has a captivating array of insights to draw upon, will be covering the internet of things and the bridge it will form between connected devices.

The modern breed of entrepreneurs and startups are completely focused on future-proofing their products for this forthcoming age of the semantic web. David will be looking at their contribution to the changing face of marketing as they beckon an era of growth hacking.

How to Catch-up with the App Distribution ‘Gold Rush’

Moderated by Ben Jeger

This panel will discuss how to make the most of an app distribution campaign, looking at today’s fast-moving mobile technology landscape, as well as upcoming trends. From metrics and user experience to innovative case studies and best practices according to industry leaders – all will be revealed.

Attendees will walk away with key insights on the best ways to acquire valuable users, knowledge on tracking and attribution, effective re-targeting on mobile tips, info on CPA for in-app actions, best practices in video campaigns and more.

How to Create Outstanding Content Across Europe

Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy.

This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.

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SPONSORS & PARTNERS

Past PerformanceIN Event Attendees

What are people saying?

In terms of business connections this was the best event we've attended since starting TrialPay Europe last year. Thank you for bringing together such a great crowd!”

Robert Schneider
Head of TrialPay Europe

Over the last 7 years this was your best conference I've attended to date and we felt at Savoo that we hit all our goals for attending. Roll on Berlin!”

Simon Bird
General Manager International

You can definitely count us in for London; Amsterdam was one of the most productive shows I have attended in the last 2 years. So congratulations to you and the team”

Breanne Storey
Head of Affiliates

Who will be there?

Performance Marketing Insights: Europe attracts top level delegates from across the global performance marketing industry wishing to learn, share knowledge and network with potential new clients, business partners and thought leaders.

Expect key decision makers from leading networks and agencies as well as advertisers, publishers, technology providers and fresh new startups, all looking to engage with you and your business.

What to expect

  • Exceptional Content & World-Class Speakers
  • Case Studies, Debates & Actionable Insights
  • Structured & Inclusive Networking Opportunities
  • Smarter Performance Marketing Strategies
  • Multi-Channel Publishers
  • Forward-Thinking Advertisers
  • High Level Conversations

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