Agenda

Inspirational keynotes, thought-leading sessions and contentious panel debates will tackle everything from attribution to multichannel; personalisation to customer journey; device marketing to display.

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  • Affiliate
  • Analytics
  • Attribution
  • Content
  • Customer Journey
  • Data
  • Display
  • Email
  • International
  • Mobile
  • Multichannel
  • Programmatic
  • Search
  • SEO
  • Social
  • Startup
  • Video

Attribution - Are we all on the same path?

Moderated by Matt Bailey

As we all know, the well trodden path to conversion has many terrains, routes and unexpected turns.

As an industry we are all going in the same direction, yet we can’t agree the best way to get there. Should we all be on the page in working together on this? Is there a danger of becoming stuck in an attribution rut?

Join our panel of experts who will discuss the latest attribution models - looking at who is doing what, which have added value and of course, what it all means for the future of performance marketing.

Turning Eyes Into Buys with Personalisation on All Devices

Smart personalisation is the holy grail of programmatic display in 2014. Reaching consumers with the right message, regardless of the device, screen size, operating system, browser or app they are using is the key success factor everybody in the industry is working towards.

Throughout these 45 minutes you will learn about personalisation strategies that work on all connected devices, the untapped value of smart data and CRM, global trends in mobile commerce, as well as consumer research insights about mobile shopping behaviors.

A Publisher’s Guide to European Expansion

If you’re looking to expand your publisher portfolio across Europe, there are some fundamental steps every publisher should take to ensure a solid expansion strategy.

Using real and recent learnings from Fashionchick’s expansion into France, the UK, Netherlands and Germany, this fashion-focused session will share the truths behind each European market directly from a publisher’s perspective.

With useable insight from each market alongside considerations on technical concepts, HQ setup, employee considerations and monitoring results, this session will supply the big do’s and don'ts for publishers looking to up their game internationally

Tweet Session

SAAL A

  • Intermediate
  • Agencies
  • Advertisers
  • Networks

Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment

Securing top talent in the ever-changing, innovative and diverse affiliate marketing sector can be somewhat of a challenge.

With the industry moving at a steady pace, comes the need for top-notch affiliates with a sound and compliant understanding of the model.

The array of effective methods to recruit new affiliates is much wider than what most affiliate managers use. Grounding our foundation in statistics and practical experience, this session looks at affiliate recruitment types, methods and nearly 100 tools and platforms to employ. Expect to come away equipped with a rich arsenal of hands-on methods and tools to recruit quality affiliates.

Manual Webspam Action and Recovery

Fingerprinting webspam signals, detecting linking networks and preventing spam sites from ranking in Google Search used to be the bread and butter for Fili Wiese and Kaspar Szymanski. On Google’s Search Quality team for many years, these days they both work as SEO consultants assessing ranking risk factors and helping site owners to recover from Google penalties.

At this session they will share their experience on back link analysis, spam signal detection and site recovery in a presentation followed by an interactive Q&A session with the audience.

Display Advertising: What’s Holding you Back?

Moderated by Charlie Faulkner

Data holds the key to a successful display campaign. Yet, sorting all that big data into something more structured can make or break any campaign, whether that’s programmatic display, mobile display or performance display.

In the panel session, we have collated key industry figures who will debate some of the topics that are holding display advertising back. The benefits are clear, but are you segmenting users, keeping tabs on bid volatility and maintaining a human touch?

Tweet Session

SAAL A

  • Intermediate
  • Publishers
  • Advertisers

The Digital Future: Maximise the Power of now

Marketing continues to evolve, becoming more complex and competitive.

The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real time data and marketing opportunities are created.

Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.

A Startup / SME's Guide to Product, Focus and Strategy

Moderated by Matthew Wood

Join a panel whose experience covers investments and funding, incubating business, new startups and growing out of the SME space into large multi-national operations as we discuss starting up through to exit - and everything in between.

Topics to be discussed include creating, sticking to and evolving your business plan, measuring success and equally failure, putting together business processes, employing the right staff, building a team and getting the most out of them, sourcing funds and building for exit.

Questions from the floor are welcomed throughout!

Tweet Session

SAAL B

  • Advanced
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

Platform-to-Platform Communication - Integration Benefits for Advertisers & Publishers

A plethora of systems and tools exist in today’s performance market, yet too few of these systems “talk” to each other to create shared business intelligence for advertisers and publishers in order to optimise their partnerships and campaigns.

Through practical examples of partnerships that use end-to-end integrations, hear about the latest tools and systems used to manage their online marketing efforts alongside a breakdown of how you can create smarter interfaces between the many systems available to you in today’s market.

See how these new integrations enable you to increase productivity by using each other’s data for optimisation and consumer intelligence, ultimately enabling you to create fully optimised performance KPIs.

Tweet Session

SAAL A

  • Intermediate
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

Wearables are Already Here, are you Taking Advantage?

You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?

Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.

Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.

Tweet Session

SAAL C

  • Intermediate
  • Publishers
  • Advertisers

Track Keywords and Acquire Traffic

Getting your mits on some serious organic traffic through search engine optimisation is the general crux of this particular session. You will find out how to enhance organic traffic in quantity and quality by making on-page and off-page elements the focus of your SEO.

Tools and techniques that allow the tracking of organic traffic will be demonstrated. There will also be some debate about how to structure your SEO team to complement the discussion of social media and brand tracking.

The Customer Lifetime Value in Performance Marketing

Moderated by Matt Bailey

Efficiently adjusting your long term marketing budget to factor in performance marketing is a must for any business.

This panel is looking at what benefits there are for marketers taking the longer view of the customer’s profile, as opposed to just focusing on acquisition. It will also touch on the CLV across different verticals and looks at how to best approach the customer at the acquisition, retention and reactivation stages.

Other hot topics in this detailed session include attribution, cookies, tracking, personalisation, multichannel, first and third-party data and new privacy directives.

Tweet Session

SAAL A

  • Beginner
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

Bridging the Online & Offline World - Acting on In-Store Behaviour

Consumer usage of their mobiles in-store and associated behaviour creates new opportunities for retailers and pure play online marketers.

Mobile empowers consumers while they are on the go and the presentation will show how, in many instances, they change their purchase plans as a result of using their mobile in a store. Retailers need to deepen their understanding of this new mobile behaviour and engage with potential customers at all stages of the purchase journey if they are to monetise the mobile opportunity.

This presentation will highlight key findings from Tradedoubler's new research and will focus on how customers use mobile in-store to inform purchase decisions.

Exposed: Performance Marketing in Latin America

Moderated by Chechu Lasheras

While some see the performance marketing industry in Latin America as still bubbling under the surface, it’s actually quite the contrary.

LATAM’s thriving e-commerce culture has erupted and web savvy businesses are cottoning on to more performance-focused disciplines, such as affiliate marketing and CPA programmes.

While still an extremely new industry to LATAM, those that are involved are diving straight in by educating advertisers and calling for more industry transparency. Join our expert panel as they tap into the exciting and emerging LATAM market

Tweet Session

SAAL B

  • Beginner
  • Publishers
  • Agencies
  • Advertisers

How To Build Your Social Media Strategy – What to do (and what NOT to do)

So many networks, so little resource. The opportunity for engaging with your consumers on social media is seemingly endless and requires a lot of time, strategy planning and hard work to maintain relationships and ensure your brand is being portrayed in the right light.

Your social media strategy could make or break a campaign, whether it is through Twitter, Facebook, Google+ or one of the many other networks out there.

Jeremy has built social media strategies for some of the world’s largest brands – come and find out what the world’s best brands are doing and why they are doing it.

Different Clients, Different Goals - In-house, Agency, or Network?

Moderated by Ricki Jones

The evolution of the performance marketing industry alongside an increasingly complex customer journey has created new opportunities for technical platforms, solutions and data warehouses over recent years.

Advertisers now have more choice available to them when deciding how they run their performance marketing programmes, however these increased options ensure that their must be far more consideration undertaken when deciding on whether you take a network, in-house, agency or combined approach.

Join our senior panel as they discuss each offering. What works best for SME businesses and large corporate programmes? How do publishers feel about where a programme is located and what are the most prominent technology demands from advertisers in today’s market?

Game Changers for International SEO

Moderated by Kevin Gibbons

Recent movements on link building and also Google’s internal flight search, insurance comparisons and credit card promotions have added to the complexities of SEO in today’s climate. But how are changing user behaviours and search habits also affecting international search?

The impact of new regional top level domains, Google’s on-going crack down on link networks, the rise and fall of social signals and the hostile animals of penguin, panda and hummingbird will all be discussed during the panel session.

Consisting of international search specialists (including two ‘Xooglers’), expect to hear key insights from our panel who’ll also be taking questions from the floor throughout.

Tweet Session

SAAL B

  • Intermediate
  • Agencies
  • Advertisers
  • Networks

Making Affiliate Programs Brand Supportive

Advertisers spend big on consumer perception and they expect affiliates to buy into their ethos. Publishers should ignore branding guidelines at their peril as it will hamper the success and support of an affiliate programme.

In this session, our brand-championing duo will answer questions like, what types of content do advertisers see as violations and how can brands detect and respond to these compliance issues?

This is a must-attend if you want to learn how brands monitor and promote affiliate compliance.

Tweet Session

SAAL A

  • Intermediate
  • Agencies
  • Advertisers
  • Networks

What is the Real Contribution of Publisher Business Models?

After a thorough analysis of the customer journey from established roots to budding branches, Ulrich is able to reveal the true efficiency of the loyalty, voucher, content and comparison publisher models.

The importance of KPIs and basket values should never be underestimated. Different online marketing channels can also play a part in ushering a consumer on to a purchase that they might not normally make without a little gentle persuasion.

Learn how to optimise the use of several models and you too could grow your revenue streams.

Native's New Rules

The rise to prominence of native advertising will change everything for developers who use ads to monetize their traffic. In this session we will explore what is working and what isn’t, how to think about native ads from a development perspective and how this new reality will affect the relationships developers have with 3rd party ad networks.

Tweet Session

SAAL B

  • Beginner
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Technology Providers

Der Schwächste fliegt!

When you have a database of over 100+ million domains and a lot of time on your hands, you can really start to drill down and audit websites to understand what’s classed as a ‘normal website’ with ‘normal links’.

What does a ‘natural link pattern’ look like? How often does Google’s Webmaster Tools update backlinks to your domains? How many links does the average PR4 website have? How does backlink data size up across Majestic, WMT, Moz, Ahrefs and other sources, and which has the best data for your money?

Join Dom as he takes you through his analysis of over 500,000 European links, sharing some interesting statistics, faux pas and big wins in the game of ‘the weakest link’.

Venue Coming Soon

Official PMI Europe Networking Party

All will be revealed soon..

« Day One Agenda Day One Day Two »

SPONSORS & PARTNERS

Past PerformanceIN Event Attendees

What are people saying?

In terms of business connections this was the best event we've attended since starting TrialPay Europe last year. Thank you for bringing together such a great crowd!”

Robert Schneider
Head of TrialPay Europe

Over the last 7 years this was your best conference I've attended to date and we felt at Savoo that we hit all our goals for attending. Roll on Berlin!”

Simon Bird
General Manager International

You can definitely count us in for London; Amsterdam was one of the most productive shows I have attended in the last 2 years. So congratulations to you and the team”

Breanne Storey
Head of Affiliates

Who will be there?

Performance Marketing Insights: Europe attracts top level delegates from across the global performance marketing industry wishing to learn, share knowledge and network with potential new clients, business partners and thought leaders.

Expect key decision makers from leading networks and agencies as well as advertisers, publishers, technology providers and fresh new startups, all looking to engage with you and your business.

What to expect

  • Exceptional Content & World-Class Speakers
  • Case Studies, Debates & Actionable Insights
  • Structured & Inclusive Networking Opportunities
  • Smarter Performance Marketing Strategies
  • Multi-Channel Publishers
  • Forward-Thinking Advertisers
  • High Level Conversations

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