a4uexpo Conference Agenda

Agenda day two « Day one Day two »

09:00–15:00 Register

Registration Open

Please bring along your printed barcode to scan at the registration desks in order to pick up your badge. Valid personal and business identification is required.

10:00–10:20 BT Live Theatre
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Maximising Client Relationships through Search Partnerships

  1. beginner Agencies   Advertisers   Networks #PMILDN

Join JVWEB as they take you through a number of big brand case studies covering how industry programmes have been maximised across search and beyond.

Through not only standard advertiser / publisher relationships but those involving networks and agencies you will see best practice examples of direct linking and landing page campaigns, search partner integration strategies plus multiple channel campaigns.

Hear from case studies involving Microsoft, Dell, Sony, SportShoes, HP and Disneyland Paris in this 101 session, perfect for anyone new to search partnerships within performance marketing.

10:30–11:20 Room 1
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Power Panel: Behind the Scenes of Performance Marketing

  1. intermediate Publishers   Agencies   Advertisers   Networks #PMILDN

Moderated by Mark Smith

On the surface, performance marketing is flying, generating £8bn of revenue for advertisers and supplying c. £800 million to the publisher economy.

Behind the scenes however,rumblings of saturation, technology barriers, attribution concerns, compliance and over reliance are being aired as we look as an industry to support future growth.

Join our C-level and Director panel who will discuss, frankly and openly, what the industry may look like in years to come.

10:30–11:20 Room 2
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Optimising Finance Campaigns in a Restricted Environment

  1. intermediate Publishers   Advertisers #PMILDN

This year's IAB OPM Study revealed how finance is the highest earning performance marketing vertical.

This experienced panel will focus on how you can adjust and tweak campaign messging, payment metrics and new vertical technologies to optimise client sales within a heavily compliant market.

Everything from PPC text, email and onsite messaging through to how display campaigns are affected by adhering to compliance rules will go under the microscope.

Adjusting the approach of your performance campaigns to optimise client sales whilst remaining within the rules of compliance is a fine balance and our panel will seek to share their winning formulas.

10:30–11:20 Room 3
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The All New Customised Programmatic Advertising

  1. intermediate Publishers   Agencies   Advertisers   Networks #PMILDN

A new, disruptive approach to programmatic advertising is emerging based on the notion that to fully leverage the opportunity and meet every advertiser's unique business goals, a whole new level of customisation is required.

But how is this customisation achieved within programmatic campaigns?

A generic, black box retargeting solution can work for small advertisers, but when it comes to larger advertisers, it's simply not enough. Delving into audience segmentation and the unique attributes attached to them, this session will provide a multi-dimensional view of programmatic advertising.

11:20–12:00 Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

11:25–12:00 Exhibition Hall

Speed Networking

  1. beginner Publishers   Agencies   Advertisers

Speed networking offers a concentrated opportunity to meet with advertisers, publishers and agencies face to face in a fast paced environment.

With each conversation lasting only 2 minutes be sure to bring plenty of business cards, this very popular feature has limited space so be sure to book your place now via the website.

11:30–11:50 BT Live Theatre
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Supercharging Attribution: Rewarding Affiliates for Real Contribution

  1. beginner Publishers   Agencies   Advertisers   Networks #PMILDN

Compromised or inappropriate commercial terms have long been the ‘elephant in the room’ for the performance marketing industry. Affiliate payments based simply on the existence of a cookie and taking no account of the user journey result in the gross under and over valuation of individual affiliates.

Hear from Lewis Lenssen, Marketing Director at DC Storm, and Matt Hall, MD at Resorthoppa, who will demonstrate how they used multi-channel attribution to pay affiliates for their real contribution to each sale, rather than simply using ‘last click wins’ scenario.

12:00–12:50 Room 1
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The Evolving Offer Economy

  1. advanced Publishers   Agencies   Advertisers   Networks #PMILDN

As an industry that's currently heavily reliant on voucher and incentive revenue the need to support publishers' development as they innovate to secure further market share is of paramount importance.

Join our senior industry stakeholders as they discuss whether the offer economy really is saving the high street through recent developments in online and offline convergence.

Expect to hear about how the evolution of digital wallets, card-linked offers, increased personalisation and complex customer journeys are creating new revenue opportunities for the offer economy.

With multiple stakeholders looking to enter the payment and voucher ecosystem, this session will open your eyes to opportunities in the next iteration of vouchering that will be with us in 2014.

12:00–12:50 Room 2
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Understanding the Complexity behind International Campaign Management

  1. advanced Agencies   Advertisers   Networks #PMILDN

An increasing number of advertisers are looking to expand their performance campaign globally, however the challenges associated with programme management to serve advertisers' desires should be assessed in great detail before deciding on a strategy.

Can a centralised approach work or do you need local market presence? How do you identify the distinctions between different territories and shape your programme accordingly? How do you approach markets where your brand is a secondary consideration? What differences between regions and markets do you need to understand before launching your campaign?

Utilising client examples from British Airways and Sony, this session will supply answers for anyone with international programme management goals.

12:00–12:50 Room 3
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The Digital Industry in 2020

  1. beginner Publishers   Agencies   Advertisers   Networks #PMILDN

The internet hadn’t really been invented 20 years ago. Never mind popular platforms now such as Facebook, Twitter and YouTube. The rate of change in marketing over the past 20 years has been exponential, enter the dot-com bubble, Ecommerce, micro-blogging and of course the mobile phone.

From Google GL/\SS to 1-to-1 personalisation, this session will look ahead at what the digital marketing has in store over the next few years and would we can expect to see come to the limelight, and how performance marketers will be able to get in on the action before the industry evolves.

12:00–13:00 Exhibition Hall

Local Market Roundtables

Alongside the agenda our local market roundtables will cover the performance landscapes across India, Australia, South America, USA & Canada plus Dubai.

Hosted by an on-the-ground performance marketing professional this will be an optimum opportunity to ask any burning questions around new market strategies in a close-knit environment.

Head to the Knowledge Zone and take a seat at one of the following roundtables:

India South America USA & Canada Australia Dubai

12:50–14:00 Exhibition Hall

Lunch & Networking

A delectable mix of hot and cold food will be served.

14:00–14:50 Room 1
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Keynote - London 2012: The Campaign for Hearts and Minds.

So you’ve won the right to host the most prestigious sporting event in the world. What next!?

Greg Nugent was appointed as Director of Brand, Marketing and Culture for the London Olympics and Paralympics and was responsible for everything from customer relationships to the narrative and vision of the Games.

Within this role, Greg created a number of strategies that targeted in excess of 60 million people, driven with the mind-set of a small business.

Through a global recession, changing consumer engagement, adapting to new marketing channels and a growing digital age, Greg grew and led a team of over 400 people who were all responsible for marketing the Games including CRM, email and data marketing - utilising databases that rivalled Obama’s election campaign for sheer size, scale and culture.

Keeping the customer at the heart of every marketing message that was delivered, Greg will take Performance Marketing Insights delegates through how they created the biggest, non-transactional database and marketed to it. He’ll also take you through the small business mind-set, managing of margins, project management and breakdown of marketing strategies.

Sharing practical lessons on what worked well, what didn’t, and what he’d change if he did it all again, this keynote session will resonate with all delegates at differing career and business paths.

14:50–15:30 Exhibition Hall

Networking Break

Head to the Exhibition Hall to meet and network with sponsors, delegates and speakers.

15:00–15:20 BT Live Theatre
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10 Ways to Maximise Online PR

  1. beginner Publishers   Agencies   Advertisers   Networks #PMILDN

With print media gradually fading into the distance, online PR is the new black. However, it can be tough to stand out in what is already a very crowded market. Whether you’re starting from scratch, or you’re already an experienced brand, this case study session will explain how PR can help your business create conversation.

It’s so much more than press releases, and this session will explain everything you need to know about PR for you and your business, using client case studies on public relations, video and social media to ramp up engagement and enabling you to really get the most from your online campaigns.

15:30–16:20 Room 1
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Is Social Media Really Killing my Beloved SEO?

  1. intermediate Publishers   Agencies   Advertisers   Networks #PMILDN

Dave Naylor returns to grace the speaker rostrum at PMI London and will deliver the truth behind the consistent hot topic; whether social media really is replacing the need for such a high approach to traditional SEO strategies.

Are social signals such as likes/tweets/+1’s a key ranking factor and how can Google trust the social accounts and the stats?

Is social media taking more space in the SERPs at the expense of natural listings? How exactly is social content taking up more of this search space, how can you add this to your content or marketing strategy (or is it even necessary?) and could misleading statements about search and social lead to companies making the wrong strategic decisions about where to place resource?

Find out Dave's thoughts on the subject matter, plus he'll set some time aside so you can ask him those burning search-related questions.

15:30–16:20 Room 2
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The Rise of the Affiliate Brand

  1. beginner Publishers   Agencies   Advertisers   Networks #PMILONDON

Considering affiliates are competing with advertisers for tube advertising and television commercials, you could say they are becoming mainstream brands in their own right.

This session is a must for for advertisers and publishers who want to understand this fascinating evolution and where it is all heading. The first part of this session will feature highlights from a white-paper commissioned by The IAB Affiliate Marketing Council, investigating the rise of the affiliate brand.

The second half will feature an entertaining panel that will speak openly about how they created their brands, future proofed their brands and finally, answer any questions the floor has to offer.

15:30–16:20 Room 3
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Foretell Basket Abandonment With Data Foresight

  1. advanced Publishers   Advertisers #PMILDN

The abandoned basket is a well-known headache for not only online retailers, but also for anyone relying on these particular conversions. There are various solutions that can be added to a marketer's arsenal, increasing reactive campaigns and strategies that will attempt to track down abandoners and encourage them to return.

However, what if you could spot these abandoners before they leave your website? What if you could use real-time data to re-market your products at the point of exit?

This session will explore the possibilities of on-site remarketing, the impact to the end user and to your revenue.

16:20–17:00 Exhibition Hall

Networking Break

Head to the Exhibition Area to meet and network with sponsors, delegates and speakers.

16:30–16:50 BT Live Theatre
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TV Advertising Effect on Search Traffic

  1. beginner Publishers   Agencies   Advertisers   Networks #PMILDN

Ever wanted to understand the performance of your TV ad campaigns on your online business? NetBooster has analysed relations between formats, day parting, channels, ad pressure and the impact on search for some of its clients with great insights.

17:00–17:50 Room 1
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The Multi-Device Multi-Channel Customer: What Does The Data Say?

  1. beginner Publishers   Agencies   Advertisers   Networks #PMILDN

Widespread adoption of digital gadgets has resulted in the customer journey becoming much more complex with a myriad of touch-points contributing to the end acquisition. The “always on, always connected” consumer now interacts and shops multi-device as well as multi-channel. We, as marketers, need to harness and use this intelligence.

We will show real-world examples of how the various marketing channels influence the customer at different points in the path to conversion, including the role of the telephone. Do you know which channels, campaigns and publishers are playing an “introducer”, “assister” or “converter” role?

Understanding how this analysis can help improve marketing ROI is the main crux of this session. There will also be an investigation into the role affiliate and social media plays in the funnel and a way of determining its value.

17:00–17:50 Room 2
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10 Free Tools For Sourcing and Managing Affiliates

  1. beginner Agencies   Advertisers   Networks #PMILDN

Under pressure to grow your affiliates or get them ‘doing more’? Have no budget to spend? Fear not! During this session you’ll learn ten of the top FREE tools of the trade when it comes to affiliate management.

You’ll see real life examples of the hands on tools that affiliate managers use and how you can harness these tools when back at your desk. Expect to hear quick and easy solutions that can help source potential diamonds in the rough and get those affiliate sales growing.

Agenda day two « Day one Day two »